Blog Category:

Integrated Marketing Communications

Integrated Marketing Communications are at the heart of any brand and marketing strategy. A strategic approach combining various marketing channels and tools to deliver a consistent, cohesive message to the target audience is a must for any business looking to be noticed in their market.

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Learning to be a Designer: Why I am Excited to Intern with a Graphic Design and Marketing Business

Introducing View's newest intern, Abby!

Questions to Ask a B2B Branding Firm Before Hiring Them

Looking to hire a B2B branding firm? Here are a few questions you should ask.

Motherhood changed me as a marketer

Today I opened my bathroom drawer and a Lego man was staring up at me. It seemed a perfect portrayal of the juxtaposition of my roles in life: woman, professional, mom. It got me thinking, and during my morning walk, it struck me: becoming a mom changed how I view digital marketing strategy...