research
website optimization
ongoing optimizations
Search Engine Optimization Services
You want to be found on Google. We can help.
Although paid advertising and social media can drive traffic to your website, the majority of online traffic is driven by search engines. Showing up in organic results is credible and has the long-term effect of sending traffic to your website. Websites can be optimized by leveraging a strategic process to drastically improve how your site ranks in search engines. SEO help is just a click away.
research
The foundation of a Search Engine Optimization program is research. During this phase, we are considering: what keywords does your website currently rank on? How do your competitors or similar businesses perform in search engine results? Which keywords are potential customers using to find services or offerings like yours? These insights are instrumental in shaping our SEO strategy.
One of the most important parts of executing our search engine optimization services strategy will be selecting focus keywords for your program. We research relevant keywords and consider the search volume and ranking difficulty of each phrase. Our goal is to find the optimal keywords that align with the unique aspects of your business to boost your visibility on Google and connect you with your target audience.
website optimization
Once we have an SEO strategy for your website, the next step is website optimization. Website optimizations can be done whether we are designing a new website for you or enhancing an existing one. We will use the insights gained from our initial keyword research to refine your sitemap, strategically planning how to incorporate selected focus keywords.
On-page optimizations are applied to every page. We’ll adjust title tags, meta descriptions, and other key elements that influence how search engines understand and rank your content. We’ll also conduct a site audit to identify and rectify any potential issues that could impact your website’s performance. This is important for both search engines ranking your site and the experience of site visitors.
Following these optimizations, we submit your site to Google Search Console. Additionally, we may suggest strategies for building quality backlinks to increase your site’s authority and search engine ranking.
ongoing optimizations
Search Engine Optimization services are not a one-time task but rather an ongoing process to maintain and increase your website’s visibility over time in search engines. We recommend several ongoing strategies to keep your SEO efforts successful:
Content Creation
Regularly updating your website with high-quality, SEO-driven content such as blogs is a great way to drive new organic traffic to your website. This allows you to target additional keywords identified during our initial research. Strategic content creation also keeps your site dynamic and relevant, which is highly valued by search engines.
Monitoring Rankings
Keeping a close watch on how your site ranks for key terms is essential. This ongoing monitoring helps us identify trends and make necessary on-page adjustments to your SEO strategy, ensuring that we are aligning with the latest search engine algorithms and market behaviors.
Regular Site Audits
We conduct regular audits of your website to ensure that it remains in optimal condition for both search engines and visitors. These audits help us catch and correct any issues that could impact your site’s performance such as broken links or outdated content.
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