Driving Growth With a B2B Manufacturing Marketing Strategy

Website Design & Development

The website was developed on the Webflow platform, providing the flexibility needed for long-term scalability. Initially launching with just five pages, the site has expanded to include dozens more. Leveraging Webflow's Content Management System (CMS) capabilities, the website allows for easy addition, editing, and removal of job listings, employee profiles, blogs, service pages, and more.

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Search Engine Optimization

SEO has been integral to the website's success. As the site has expanded, each new section has been developed with a strong emphasis on SEO. This approach is crucial because a growing website presents more opportunities to optimize additional pages, thereby attracting a larger audience and driving organic traffic. We collaborate closely with the Hatch team to identify strategic keywords aligned with the company's current sales goals, supporting efforts to generate new leads through organic search.

Strategic Planning for B2B Manufacturing Marketing

Our team collaborates closely with Hatch to meticulously plan monthly marketing activities. As a B2B product development and contract manufacturing firm, Hatch targets a knowledgeable buyer. By understanding this unique buyer journey and maintaining close communication with the sales team, we can tailor the marketing strategy to align with and support sales objectives.

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We use Airtable to track project progress and define priorities. This platform serves as the foundation for regular team meetings, ensuring alignment and consistent progress.

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Content Creation & Communications

We develop a variety of content pieces to support our strategic marketing efforts. Case studies are crafted to showcase the team's work and processes, while blogs are written to educate potential customers on our areas of expertise. Additionally, a quarterly newsletter highlights company successes, individual team members, and our company culture. These newsletters are available to facility visitors, posted on the website blog, and distributed via email.

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Social Media Management

We manage the brand's social media accounts across multiple platforms, including LinkedIn, Instagram, and Facebook. Our social media strategy is closely integrated with the overall content creation process, ensuring consistent and cohesive messaging. By curating and sharing relevant, engaging content, we enhance brand visibility and foster meaningful connections with our audience across these channels. This coordinated approach helps drive engagement, build brand loyalty, and support broader marketing objectives.

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Google Ads

Our team efficiently manages Google Ads campaigns to enhance brand awareness and generate valuable leads. Through strategic planning and continuous optimization, we ensure that our ads reach the right audience at the right time. By leveraging targeted keywords, compelling ad copy, and effective bidding strategies, we maximize the impact of advertising efforts. This approach not only drives traffic to the website but also helps convert visitors into potential clients, contributing significantly to the overall success of our marketing initiatives.

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Results

We meticulously track the results of our marketing efforts using Databox, a powerful analytics platform that enables real-time access to comprehensive marketing data. This tool integrates data from multiple sources, providing a cohesive view of our performance metrics. With Databox, our clients can monitor the effectiveness of their campaigns and access up-to-date results at any time. This capability is immensely valuable as it allows us to analyze outcomes, identify trends, and make informed strategic decisions for future marketing initiatives. By leveraging these insights, we continuously refine our approach to drive better results and achieve our clients' objectives.