View created a scalable, SEO-optimized Webflow website for Aviron Software, reflecting the company’s expertise and dynamic brand. The site combines a user-friendly CMS, engaging design, and integrated SEO, enabling Aviron to maintain and grow their online presence effectively.
We are passionate advocates for sites that are simultaneously beautiful and functional; meaning that SEO research and recommendations are so important for us. For that reason, we love when clients invest in SEO, improving their visibility, driving traffic, and building long term credibility. We began with an in-depth look at Aviron Software’s SEO standings, along with 3 of its competitors. We investigate questions such as: What keywords does your website currently rank on? How do your competitors or similar businesses perform in search engine results? Which keywords are potential customers using to find services or offerings like yours? By asking such questions, we are able to gain a well-rounded understanding of the SEO landscape of the industry the client is operating in.
From there, we made recommendations for Aviron Software’s soon-to-be site, including a vetted map of keywords to optimize each website page for. The View team also strategically selected SEO keywords to be used for future blog and news items, aiming to position Aviron Software as a leading authority within the industry.
The Aviron team came to View with a newly minted logo, brand colors, and brand fonts. Our team used these assets to create two home page concepts, one of which having two different color use options, each using the supplied brand assets in different ways. After reviewing with the Aviron team, they selected components they resonated with from both designs, and View created a final homepage design that catered to what they were looking for from their software company website.
The site is designed to reflect the Aviron Software team’s approach; they are highly professional, yet approachable and down to earth. The design highlights their wide array of services, track record of success, glowing client reviews, and industry expertise. The site is bold and vibrant, featuring animations and movements that create a fresh, engaging experience.
The Aviron Software company website was built in Webflow, which allowed for innate design flexibility, a robust Content Management System (CMS), and responsiveness across devices, among other benefits. One of the key considerations for the Aviron Software team was their ability to build out the site post-launch with new blog items, testimonials, case studies, and landing pages. View built the site around a series of CMS collections, meaning that content items are both simple to add and cohesively organized within the site. Upon launch, View provided the client with a library of video tutorials demonstrating how to add and edit content across the site, empowering Aviron Software to manage their website, make real-time updates, and maintain fresh, relevant content.
In parallel with the site build, our team integrated our SEO recommendations from our initial review into the website. High-value, relevant keywords were built into the site content and the backend of the website to optimize search performance. This strong foundation enables the Aviron team to continue strengthening their SEO by using our targeted keyword suggestions for future site content.
Working with the Aviron Software team was a fantastic experience, and we're thrilled for them to enjoy the launch of a site that represents who they are. We invite you to interact with the Aviron Software company website, and reach out to us if you have any questions about how we can build a custom Webflow website that works for your team.
I worked with View as someone who has built 60+ websites myself over 15+ years. I was highly impressed at how communicative they are. As the head of Marketing for Aviron Software, we chose View Marketing to build our new website presence. The processes in the company are well organized, they have very competent web developers, and great design. The site was well built, they delivered on their proposal, they provided tutorials and quick responses, and are helpful after launch as well. They're not a budget option, but if you're looking for web design pros who are kind and effective, the money we spent was worth it.
