Michelle Conklin is a talented photographer who had managed all of her own marketing. When she was ready to take it to the next level, she came to the View team.We started by refreshing her current site, which was built with Wix. By standardizing graphic elements and fonts across the site, creating a better hierarchy of information, improving SEO and by making the focus her beautiful photography, the end result is a more user-friendly, appealing site.
Part of the website update program included implementing SEO, or Search Engine Optimization. We began by researching keywords to find the best focus keyword for each page based on monthly search volume and the amount of competition to secure the 1st page on Google spot. We strategically created two pages for each service type in order to optimize for more keywords.
