Brand Refresh & Digital Advertising

Once the site was updated to better feature the photographer's offerings, we created an ad campaign that targeted audiences considering booking senior photography and sports team photo days.Both Google Search Ads and Google Display Ads campaigns were designed and implemented to build brand recognition and to promote the business at just the right time- when people are looking to book senior photos or team photo days.

Social media ad campaigns were also launched in tandem with Google ads on Facebook and Instagram. A/B testing was implemented to test audiences and ad sets, including video and carousel ads.

View continues to partner with Michelle Conklin Photography, monitoring results and iterating the ad campaigns based on performance metrics.

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