EVRCOOL is a startup with an industrial chiller solution that is truly different. From looks that stand out amongst a sea of uninspired industrial equipment, to a brilliant design than enables easier serviceability, to its engineered ability for upgrades and platform modularity, EVRCOOL is the cool new kid on the block.
Although the product and company are new, the team is made of seasoned professionals who have brought industrial products to market. The brand had to capture the cutting-edge, fresh nature of EVRCOOL, but also communicate that this is a business that is built on a backbone of manufacturing success and proven professionals. Our industrial marketing agency got to work developing this exciting brand.
We were challenged to create a brand built around one existing brand asset, the logo, and an understanding of the product and its differentiators. Clean, minimal, new, fresh, cutting edge, techy, innovative... these were all words we had in mind as we built mood boards to present to the EVRCOOL team to gain a better understanding of graphics that resonated with them. Some team members expressed a preference for very minimal, light, simple graphics, while others liked a moodier, darker feel.
In the end, we landed on a brand language that captured a bit of both of those preferences, but also used color and a bit of whimsy to really set it apart from much of the industrial competitors. EVRCOOL's brand feels as alive and fresh as the company is in its market.
