My Digital Marketing Internship Experience: The Sequel

Hi again!

It’s Maddie, VIEW’s intern!

As the sun is starting to set on summer (insert a few tears here), I thought I’d share a sequel to my earlier blog post about what I was hoping to learn through my digital marketing internship at View. Getting to intern for View this summer has been amazing and I’m so thankful for this experience. Not only have I gained skills and gotten to try my hand at new tasks, I’ve also gotten a behind-the-scenes look at entrepreneurship and running a marketing company. So, without further ado, here are ten of the many, many lessons I’ve learned this summer:

1. You can never double check something too many times. It might seem time consuming, but it will pay off in the long run.
2. Having a mouse for your laptop is a game-changer. Rookie mistake, enough said.
3. You can create hierarchy within text in a lot of ways that I never considered before: using font sizes, different font styles, italics, bold, capitalization, and underline.
4. Even if you really like something the first time you’ve designed it, you should have another go at it! The first time was probably in your comfort zone, and exciting things can happen outside of it!
5. Truly listening to a client and fulfilling their design needs is more important than your own creative vision for them.
6. For an entrepreneur, having a dog in the office is simply a must.
7. Methods for search engine optimization. I’ve always wanted to learn more about this crucial marketing skill, and I’m glad I’ve been able to get a better understanding of it this summer!
8. Align, align, align! Things look so much neater when they’re lined up, even if you don’t realize it.
9. Shortcuts are key! Once you know the keyboard shortcuts for what you’re working on, you can save the time that you would be spending hunting down that little gradient tool icon, etc.
10. View Marketing and Creative is the best company ever! Through my digital marketing internship, I gained an insider's perspective on the inner workings. I can tell you, it has been eye-opening to witness a business operating with such integrity, care, passion, and with their clients' best interests in mind!

Looking back at my previous blog post, as well as my perspective before starting this summer, I can tell you that all of the things that I hoped to learn have been far exceeded. I’m so grateful to have had the best summer digital marketing internship experience ever!