From the Desk of an Intern: What I Hope to Learn

Hey there! My name is Kiersten Wood and I am the new View Intern. I am ecstatic to be joining this incredible team and company!

Today, I want to share what I’m most looking forward to about this internship, but first I want start by introducing myself. I am currently a Senior at Wheaton College. I will graduate in just 5 short months with a degree in Interpersonal Communication and a minor in Psychology. I’m a midwest girl and grew up in Indiana; however, I sometimes wonder if I was born in the wrong region because I absolutely love being outside, whether it’s going on a hike, skiing in the snow, or playing pickleball. I’m also a lover of people, so most of the time you will find me hanging out with friends or family; but don’t get me wrong, I also love to curl up with a good book and some coffee.  

Entering college, I had little direction for what I wanted to do with my life. My only certainty was a love for connecting with people and a desire for a career involving interpersonal interactions—quite the profound goal, I know. It wasn't until the first semester of my Junior year when I took a strategic communication class with a focus on marketing strategy that I got a feel for the marketing industry and started thinking about pursuing a career in the field. During the summer following my Junior year, I interned at a local business as a marketing intern. This opportunity exposed me to various facets of marketing, public relations, and graphic design. It validated my excitement for marketing and I also fell in love with the creative aspects of the field paired with the analytical side of marketing. I enjoyed designing graphics and email campaigns, making things look appealing and beautiful. 

And now, here I am at View, thrilled to continue learning and growing in my marketing knowledge and skills. I am excited to learn more about branding and graphic design. My hope is to gain a comprehensive understanding of the core principles of graphic design, such as color, space, typography, and pattern. I am particularly excited about utilizing these elements to craft compelling content for clients. I am also excited to witness the collaborative process of working with clients to shape their brand and align it with their company’s objectives through the development of distinctive and purposeful marketing materials. I look forward to being a part of client communication and seeing the process of a company’s visions and goals being communicated and ultimately carried out into fruition through View’s talented team.. View has so many diverse and exciting clients and projects and I feel grateful for the opportunity to learn and grow from these experiences.

I am also excited to learn more about marketing strategy. I am fascinated by the analytical side of marketing. Exploring the utilization of data and analytics for audience understanding and client goal achievement is a realm I'm eager to dive into. I’m excited to gain insights into the data-driven world of decision-making and marketing during my time here. 

I eagerly look forward to growing in so many ways and expanding my knowledge in all things marketing. I am so excited for what this internship has in store!